Aiming for a yearly growth rate of 3%-10% is a testament to adopting a prudent business strategy. Rapid expansion can lead to instability, highlighting the importance of being prepared for any immediate challenges.

Crafting your ideal team is akin to creating avatars for the perfect players. It's essential to consider the mix of go-getters, stabilizers, and junior stylists you plan to hire, as understanding their performance is crucial for your salon's financial health.

Before diving into the creation of your brand, it's crucial to grasp what a brand truly means and its importance. Understanding your brand at its core sets the stage for developing a community around it and nurturing this community effectively. At Rogue House, every team meeting begins with a discussion on our brand values and mission. Leading with this intention breathes life into everything we do, ensuring our actions are not just transactions but meaningful interactions.

The first day of bringing my brand to life was electrifying. If you had told me at the beginning that not everything would go as planned, I would have advised, "You won't get everything right the first time, so take it step by step and let the brand evolve naturally." Despite knowing this, like any determined person, I tried to do it all at once.